Blogs

White Label vs. Standalone Online Casino: Making the Right Choice

May 7, 2024

White Label Online Casino vs. Standalone Casino: Making the Right Choice with DSTGAMING

Online casinos have become a booming industry over the past decade, creating numerous opportunities for entrepreneurs. One of the most critical decisions you’ll face early on is choosing between a white label casino solution or building a standalone casino from scratch.

At DSTGAMING, we understand that this decision isn’t easy. We’re here to help you understand the key differences between these options. Our goal is to guide you toward making the best decision for your business success.

What is a White Label Online Casino?

A white label online casino is a ready-made platform granted to one by another company, such as DSTGAMING. This includes all the essential features of an online casino – gaming software, payment processing, customer support, and licensing.


White-label solutions are “plug-and-play” in methodology: You do the branding and marketing, and your white-label provider will care about the product’s technicalities. This is how you come to market with minimal development effort in as little time as possible.

Advantages of White Label Casinos

White label casinos offer multiple benefits that make them attractive for entrepreneurs looking for a faster and more cost-effective way to enter the market.

  1. Speed Entry to Market: You can launch your casino within weeks, as the platform is already built. This allows you to focus on branding, marketing, and acquiring customers. With DSTGAMING, we ensure that all technical aspects are taken care of, so you can hit the ground running.
  2. Lower Initial Costs: Starting a white-label casino is way more affordable as compared to building a standalone casino. Instead of having to hire developers, designers, and regulatory consultants DSTGAMING will handle it all for you. DSTGAMING packages are budget-friendly to get you up and running.
  3. Expert Support: With a white label solution, you’re not left managing everything on your own. Providers like DSTGAMING offer ongoing technical support, maintenance, and updates, so you don’t have to worry about system failure or outdated software in use.
  4. Compliance and Licensing: Running a legal online casino is quite daunting, especially because of the regions in which you are operating. White label providers like DSTGAMING actually offer compliance and licensing solutions for your convenience to avoid issues related to regulatory compliance. Learn about the latest online gaming regulations here.

What is a Standalone Casino?

On the contrary, an independent casino gives complete hold of the platform. This means that everything has to be built from a bottom-up approach, from the casino itself to choosing the software, games, payment systems, and managing legalities completely. Since this is more resource-intensive, customization is limitless in that regard.

Advantages of Standalone Casinos

Just like white label casinos, some advantages make standalone casinos attractive to some:

  1. Complete Customization: By having a standalone casino, one can mold any aspect of the site. From the user interface to internal systems, everything can be configured to fit one’s brand’s needs. For example, one may want only branded games, or create custom promotions.
  2. Full Control Over Revenue: Since you are unrelated to any third-party provider, all profits made in the casino belong to your business. This will eventually mean a higher profit margin over time as long as you can successfully expand your player base.
  3. Long-term Scalability: Building your casino from scratch leaves room for having the infrastructure in place to scale your business. When your player base grows, you will be able to reach the capacity to expand your services, introduce new games, and much more without relying on white label providers.

White Label vs. Standalone: Key Comparisons

When comparing white label casinos to standalone casinos, several key factors come into play, including cost, time to market, customization, and risk:

1. Time to Market

  • White Label: With DSTGAMING white label solutions, you can be live in a few weeks, enabling you to focus on marketing and customer acquisition.
  • Standalone: Building from scratch takes several months, as you’ll need to hire a team of developers, ensure licensing, and test the platform before launching. You can read our step-by-step guide on building online casinos to learn more.

2. Cost

  • White Label: Lower upfront costs, as much of the development is already done. Maintenance and updates are handled by DSTGAMING.
  • Standalone: Higher initial investment due to the need for custom development, licensing, and ongoing maintenance. However, long-term profits could be higher if you manage everything effectively.

3. Customization

  • White Label: Customization options are available, but they are limited to the features provided by the platform. However, DSTGAMING offers significant flexibility within our framework.
  • Standalone: Full customization potential. You can design every aspect of the casino to match your vision, offering a unique experience for your users.

4. Risk Management

  • White Label: Lower risk, as the platform is pre-tested and compliant. You don’t have to worry about technical failures or legal hurdles. White label casino platforms experience fewer technical issues compared to standalone casinos due to continuous support from providers like DSTGAMING. They handle everything from compliance to game integration.
  • Standalone: Higher risk, as you are responsible for every aspect of the business, from legal issues to software maintenance. Failures in any part of the development can delay your launch and affect operations, with more standalone casino operators reporting launch delays due to regulatory challenges.

Making the Right Choice

When deciding between white label or stand-alone casino, choose the one that meets your business goals, financial capabilities, and timeline. For entrepreneurs who seek a simple cost-effective and quick entry into the world of online casinos, white label solutions by DSTGAMING can offer a smooth passageway. However, if you are adequately prepared, and you want to own and operate an online casino entirely and wholly, choose the standalone.


Whatever you decide, DSTGAMING offers you a customized service to answer your needs. Whether it is simple launching or deep customization, we have the expertise that informs and guides you step-by-step throughout the entire process

Conclusion

Online casino is a competitive market, but with the proper platform, your business can survive. If you decide on a white label casino DSTGAMING is here to assist you. We provide everything you need in building white label casino like back-office management, risk management, engagement tools, and others. If you’re ready to launch your casino, contact us today to learn more about how we can support your business.